Data stories that move people to act

DataStoryCoach is built on the curriculum developed by Zack Mazzoncini at Data Story Academy.

Data is only valuable when people understand it and act on it. Yet most data presentations fail — not because the data is wrong, but because the story isn't told clearly. DataStoryCoach exists to fix that.

Whether you're a data analyst presenting to executives, a business leader sharing results with your team, or a student learning to communicate with numbers — this coach teaches you the frameworks that transform raw data into compelling narratives.

The framework

Every great data story has three parts: context, insight, and recommendation. The context establishes why the data matters. The insight reveals what it means. The recommendation shows what to do about it.

DataStoryCoach walks you through each stage with real examples, interactive exercises, and an AI coach that gives you feedback on your own work.

Free + Pro

The reference curriculum is free for everyone. The AI Coach, which lets you practice storytelling in real time and get personalized feedback, is available in the free tier (limited) and Pro tier (unlimited).